About this item

• About GDY: Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hairstylist and makeup artist, Brian O’Connor. GDY comes with a vision to create a community around self-expression, color, and happiness about being who you are
• Hair Powder Bleach and Developer: Our hair lightening kit is exactly what you need to bleach hair to that perfect white canvas so it’s ready to show off some vibrant color. Our hair bleach mixing kit includes a dust-free powder lightener (1.34 oz) & a 25 volume cream developer (4 oz).
• How To Use: Section your hair and apply our hair developer bleach powder mixture with a gloved hand or brush. Let your hair process for no more than 50 minutes. Rinse and shampoo your hair with warm water. Wait at least 24 hours before any further lightening.
• Prep Your Hair: Our bleach powder for hair preps the hair for our ultra-vibrant semi-permanent dyes. The 25-volume hair dye developer bleach cream is powerful enough to lift the hair without compromising its integrity. This hair bleach kit is vegan, cruelty-free, and gluten-free.
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• Doesn’t Damage Your Hair: The coconut oil helps to condition hair during the lighting process. The soy protein of this lightening powder for hair works to minimize damage while coconut oil adds back moisture that is removed during the lightning process.