About this item

• About GDY: Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hairstylist and makeup artist, Brian O’Connor. GDY comes with a vision to create a community around self-expression, color, and happiness about being who you are.
• Prep Your Hair: Our bleach powder for hair preps the hair for our ultra-vibrant semi-permanent dyes. The 25-volume hair dye developer bleach cream is powerful enough to lift the hair without compromising its integrity. This hair bleach kit is vegan, cruelty-free, and gluten-free.
• Ingredients derived from nature: Our temporary hair dye is scented with Bergamot essential oil, which is recognized for its mood-enhancing qualities. Sunflower Extract is utilized in our temporary hair dye to provide UV protection and guard against color fading from the sun and hot tools. Manufactured in the U.S.A., our product is vegan and not tested on animals.
• Hot Pink Based Color: Our semi permanent hair color hair dye does not damage the hair, in fact, they’re super conditioning. The color in our color changing hair dye is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair (lasts 15-24+ washes)
• Doesn’t Damage Your Hair: The coconut oil helps to condition hair during the lighting process. The soy protein of this lightening powder for hair works to minimize damage while coconut oil adds back moisture that is removed during the lightning process.